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Doctor of Business

 

Administration (DBA)

 

The DBA at a glance:

  • Course content: Editing a study script and writing a dissertation

  • ECTS: The DBA awards 120 ECTS

  • Duration of study: 2 - 4 semesters, there is no minimum or maximum duration of study

  • Mode: 100% online, self-paced, no fixed appointments

  • Tuition fee: You can find out about the surprisingly low tuition fee upon request

 

Content of study:

 

The following coursework must be completed:


The study script contains a number of tasks that must be answered in free writing with at least half a page for each task. In addition, a thesis must be written.

Here are more details:

You will work through a comprehensive study script in the area of general management, provided via the university’s advanced e-learning environment. This script covers a wide range of subfields within business administration, equipping you with essential knowledge and skills needed for a successful career in management. The content is designed to provide both theoretical insights and practical applications, allowing you to develop a strong foundation in various aspects of business. Throughout the course, you will be required to answer a series of open-ended questions, encouraging critical thinking and the application of your understanding to real-world business scenarios.

The study script content includes the following topics:

  1. Managerial Competencies and Leadership
    This section covers the core competencies required for effective leadership in business environments, focusing on decision-making, strategic planning, and team management. You’ll learn how to lead teams efficiently and inspire organizational success through sound leadership practices.

  2. Interpersonal Competencies
    Here, you will develop skills in communication, negotiation, and conflict resolution. The content emphasizes the importance of interpersonal relationships in management and how to build effective working relationships with colleagues, clients, and stakeholders.

  3. Personal Competencies
    This module focuses on personal development, covering time management, self-awareness, and emotional intelligence. It aims to help you build the personal attributes necessary for a successful managerial career.

  4. Case Studies on Managerial Competencies
    In this section, you will apply theoretical concepts to real-life scenarios through case studies, enhancing your ability to make informed decisions and solve complex business challenges.

  5. Marketing Management
    This module explores the strategic role of marketing in business, including market analysis, branding, and customer relationship management. You will learn how to develop and implement effective marketing strategies that drive business growth.

  6. Marketing Research
    Here, you will gain insights into the methodologies used to gather and analyze market data. The focus is on understanding consumer behavior, market trends, and how to apply research findings to business decisions.

  7. Customer, Market Segmentation and Targeting
    This topic delves into how businesses identify their target audience through market segmentation and targeting techniques. You will explore strategies to effectively reach and engage with different customer segments.

  8. Marketing Mix
    This section introduces the 4 Ps of marketing—Product, Price, Place, and Promotion—and examines how to balance these elements to create successful marketing campaigns.

  9. Managerial Economics
    This module focuses on the application of economic theories to business decision-making. You will explore concepts such as supply and demand, cost analysis, and market structure to better understand how economic factors influence business strategy.

  10. Assets and Capital Structure of the Enterprise
    In this section, you will study the role of assets and capital structure in the financial health of a business. Topics include asset management, capital allocation, and how companies finance their operations.

  11. Basics of Yields and Profits
    This module covers the fundamental concepts of profitability, including how businesses generate income, measure financial performance, and make decisions based on profit analysis.

  12. Controlling
    Here, you will learn about controlling as a management function, including performance monitoring, cost control, and ensuring that organizational goals are met efficiently.

  13. Accounting, Balance Sheets, Cash Flow
    This section introduces the basics of financial accounting, focusing on the preparation and analysis of financial statements. You will gain an understanding of balance sheets, cash flow statements, and the overall financial health of an enterprise.

  14. Administration and Project Management
    This module provides a comprehensive overview of administrative processes and project management techniques, including planning, execution, and oversight of projects within a business environment.

  15. Digital Economy
    The final topic explores the impact of digital transformation on businesses. You will learn about the rise of digital platforms, e-commerce, and the integration of technology in driving business innovation and growth.

 

By engaging with this study script, you will gain a holistic understanding of general management and business administration, equipping you with the skills to handle complex business operations. The diverse topics will give you a well-rounded education in managerial decision-making, financial management, marketing, and the strategic use of technology in today’s digital economy.

 

In addition, a dissertation must be written on a business topic of your choice of at least 60 pages. You are free to choose the topic of your dissertation. (For your dissertation, you may be able to build on an existing text you have written if it is of appropriate quality)

Duration of study:

The duration of study stated in the Diploma Supplement is 2 years. Since there is no minimum length of study, committed students can graduate quickly with us.

If you take more time than 2 years, there will be no additional costs.

ECTS:

120 ECTS are awarded for the course.

Study Mode:

 

100 % Online-Mode.

Admission requirements for studying:

You have completed a Master or Bachelor of Arts / Science.

After checking on a case-by-case basis, you can also register for studies with professional experience in individual cases.

You can start your studies at any time.

Tuition fee:

You can find out about the surprisingly low tuition fees upon request.

Tuition fees may be tax-deductible in your home country, so you may get part of the fee back in the form of a reduced tax burden!

Advantage of studying compared to studying at Western European/USA Universities:

The course is much more flexible and can be completed more quickly than is the case with the rigid and strict study courses at Western European/USA Universities. The thesis can be written in English. There are no exams or other fixed dates.

The course can be completed 100% online (distance learning) and is ideal for working people.

What you receive:

After completing your studies, you will receive your Diploma confirming the completion of the DBA program at our university.

You will also receive a Diploma Supplement that includes the modules you have completed and the dissertation topic as well as the credits and grades as well as further information on the study program.

Classification of the study program:

It is a so-called “professional managerial studies” program.

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